dark light

How did Embraer get to where it is today?

How did Embraer become one of the world’s largest aviation companies? Did they use to liscense American or European aircraft on their own before making independant designs? How did they start off and manage to compete with established competitors

Member for:

19 years 1 month

Posts:

3,714

Send private message

By: Mark L - 5th March 2005 at 12:03

The 146 series had between about 80 and 110 seats, the 145 series is more along the lines of 40-50 seats, enabling comfort and speed on some of the mid range sectors that would otherwise not have been able to obtain a service. This concept worked particularly well in the US, where your basic option before was between a Dash 8 and a 737.

Member for:

19 years 1 month

Posts:

3,714

Send private message

By: Mark L - 5th March 2005 at 12:03

The 146 series had between about 80 and 110 seats, the 145 series is more along the lines of 40-50 seats, enabling comfort and speed on some of the mid range sectors that would otherwise not have been able to obtain a service. This concept worked particularly well in the US, where your basic option before was between a Dash 8 and a 737.

Member for:

19 years 1 month

Posts:

10,735

Send private message

By: J Boyle - 5th March 2005 at 02:27

I worked for the first US airline to operate EMB110P1s…they were good planes at relatively cheap prices.

They weren’t a direct competitor to the Jetsteams because the Banderanties weren’t pressurized. They were more of a competitor to the Beech 99 series and the Twin Otter both unpressurized 19 seaters.
I’d be interested to know a price comparison between the 110s and the 99s…they both had PW Canada PT-6s…so I’m guessinng operating costs would be roughly similar.

Member for:

19 years 1 month

Posts:

10,735

Send private message

By: J Boyle - 5th March 2005 at 02:27

I worked for the first US airline to operate EMB110P1s…they were good planes at relatively cheap prices.

They weren’t a direct competitor to the Jetsteams because the Banderanties weren’t pressurized. They were more of a competitor to the Beech 99 series and the Twin Otter both unpressurized 19 seaters.
I’d be interested to know a price comparison between the 110s and the 99s…they both had PW Canada PT-6s…so I’m guessinng operating costs would be roughly similar.

Member for:

19 years 1 month

Posts:

130

Send private message

By: rudi - 5th March 2005 at 01:34

Good luck to Embraer. But didn’t the UK have similar types? The Jetstream 31 can be compared with the EMB 110 Bandeirante. The Jetstream 41 with the E120 Brasilia. The BAE 146/RJ70. RJ85, RJ100 with the ERJ? Where did we go wrong?

Member for:

19 years 1 month

Posts:

130

Send private message

By: rudi - 5th March 2005 at 01:34

Good luck to Embraer. But didn’t the UK have similar types? The Jetstream 31 can be compared with the EMB 110 Bandeirante. The Jetstream 41 with the E120 Brasilia. The BAE 146/RJ70. RJ85, RJ100 with the ERJ? Where did we go wrong?

Member for:

19 years 1 month

Posts:

871

Send private message

By: Cking - 4th March 2005 at 23:23

Wasn’t there some rumour about subsides from the World Health Organization too?. I think I remember reading in “Flight” that the Canadians were contributing umpteen million dollars to the WHO. The WHO were giving Brazil the same amount of aid and the Brazilian government were giving Embraer EXACTLY THE SAME AMMOUNT in subsidies!!!. Perhaps that is why?. I also know people who look after the 145’s and they recon they are C**P!

rgds Cking

Member for:

19 years 1 month

Posts:

871

Send private message

By: Cking - 4th March 2005 at 23:23

Wasn’t there some rumour about subsides from the World Health Organization too?. I think I remember reading in “Flight” that the Canadians were contributing umpteen million dollars to the WHO. The WHO were giving Brazil the same amount of aid and the Brazilian government were giving Embraer EXACTLY THE SAME AMMOUNT in subsidies!!!. Perhaps that is why?. I also know people who look after the 145’s and they recon they are C**P!

rgds Cking

Member for:

19 years 1 month

Posts:

134

Send private message

By: Dee747 - 4th March 2005 at 22:08

Simply making planes people want is not enough these days – the build quality has to be top notch otherwise your customers will go elsewhere if they can. In this case, the main competition for Embraer is from Bombardier, and like with the old Boeing v Airbus battle, customers have a very difficult choice most of the time, and the orders are hard won. If the product quality and after sales aren’t what’s required, they’ll not survive. Embraer are VERY good at what they do, and sales across the world prove it.

Well done Embraer.

Member for:

19 years 1 month

Posts:

134

Send private message

By: Dee747 - 4th March 2005 at 22:08

Simply making planes people want is not enough these days – the build quality has to be top notch otherwise your customers will go elsewhere if they can. In this case, the main competition for Embraer is from Bombardier, and like with the old Boeing v Airbus battle, customers have a very difficult choice most of the time, and the orders are hard won. If the product quality and after sales aren’t what’s required, they’ll not survive. Embraer are VERY good at what they do, and sales across the world prove it.

Well done Embraer.

Member for:

19 years 1 month

Posts:

221

Send private message

By: DarrenBe - 4th March 2005 at 21:38

Embraer have been pushing out aircraft since 1969 with several of their designs being popular, especially in the North American market, such as the EMB110, EMB120 and of course the Regional Jets.

They basically designed and produced aircraft that met the needs of the commuter/corporate market and were relatively inexpensive to purchase/operate.

Member for:

19 years 1 month

Posts:

221

Send private message

By: DarrenBe - 4th March 2005 at 21:38

Embraer have been pushing out aircraft since 1969 with several of their designs being popular, especially in the North American market, such as the EMB110, EMB120 and of course the Regional Jets.

They basically designed and produced aircraft that met the needs of the commuter/corporate market and were relatively inexpensive to purchase/operate.

Member for:

19 years 1 month

Posts:

12,725

Send private message

By: Grey Area - 4th March 2005 at 18:23

Just as Sandy says.

They did their homework and built aeroplanes that operators wanted to buy, all the while expanding carefully and sensibly.

Unlike our own late lamented aircraft industry…… 🙁

Member for:

19 years 1 month

Posts:

12,725

Send private message

By: Grey Area - 4th March 2005 at 18:23

Just as Sandy says.

They did their homework and built aeroplanes that operators wanted to buy, all the while expanding carefully and sensibly.

Unlike our own late lamented aircraft industry…… 🙁

Member for:

19 years 1 month

Posts:

10,629

Send private message

By: Bmused55 - 4th March 2005 at 18:09

Easy, they saw a niche market developing and got into it before the other bigger players.

Member for:

19 years 1 month

Posts:

10,629

Send private message

By: Bmused55 - 4th March 2005 at 18:09

Easy, they saw a niche market developing and got into it before the other bigger players.

Sign in to post a reply