June 18, 2001 at 8:36 pm
Suppose you where told to design a plan to promote a regional airport which is neglected by most airlines and you know there´s a big potencial. What would you do?. Make the local authorities to get involved?, buy seats to new operators in new flights?,
……what?, Help will be appreciated.
By: KabirT - 23rd June 2001 at 17:48
RE: how to promote an airport?
Well, i would like to get the midea into action. A small documentry about the airport will be a good idea. And also as V1 said, getting the authoroties involved as they are a part of the family of the airport. Making the documentry wont be easy, a small one can be done with a handycam only with a stand as a stand is very important.
By: keltic - 22nd June 2001 at 18:27
RE: how to promote an airport?
Thanks a lot fot the advises.
By: V1 - 19th June 2001 at 18:00
RE: how to promote an airport?
I wouldn’t get the local authorities involved. They’d screw things up too much.
First thing to do is get a couple of big tour operators interested. A handful of charter flights will start the ball rolling.
Then, you make sure your terminal facilities are adequate. That way, scheduled carriers will be interested. Although the size of the catchment area will be the ultimate deciding factor for a major airline.
It would also depend on what flights you would wish to attract. Short haul flights to large business centres are always good money makers, especially with such types as the CRJ and ERJ-145 now in widespread use.
Obviously, if you wanted long haul flights, make sure your runway is at least 2,800m long. 3,000m would be more ideal. Good maintainence facilities are paramount too.
There has never been a better time to promote a regional airport too. The big major hubs such as Heathrow, CDG and AMS are congested nightmares that often intimidate passengers. If an airline cannot get slots at a major hub, then a promising up and coming regional airport may be the answer.
In the UK, regional airports such as STN, MAN and BHX are now benefiting from the very over used Heathrow. A daily Birmingham-Dubai service would have been laughed at ten years ago, but now is the norm.