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Jet Airways rebrands Air Sahara

Mumbai, April 16: Jet Airways, which acquired ailing rival Air Sahara for Rs 1,450 crore last week, announced that it would position the newly acquired carrier in between a low-fare and full-service airline.

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Since the Air Sahara brands belongs to the Sahara Group, Jet has decided to name the airline ‘Jetlite’ and hopes it would return to profitability next fiscal onwards.

This new model will have lower costs because of synergies already existing between Jet and Sahara, Jet Airways Chairman Naresh Goyal said.

“Besides, we will be renegotiating prices and sharing training facilities, which will also bring down costs, thereby making this model profitable,” Goyal said.

http://www.expressindia.com/fullstory.php?newsid=84935

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By: KabirT - 18th April 2007 at 05:23

nothing official yet sadly.

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By: steve rowell - 18th April 2007 at 01:47

No word on a starting date for Indian into Melbourne yet Kabir??

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