Jet2 New a/c- G-CELB..A bit different!

News Story

YORKSHIRE AIRCRAFT TAKES TO THE SKIES with JET2.COM!
24 May 2004

One of the biggest and most ingenious adverts for Yorkshire took to the skies today as the UK’s favourite low cost airline*, Jet2.com promotes the county across Europe through its newest aircraft which is branded ‘Jet2 Yorkshire’.

The introduction of the striking 148-seat Boeing 737-300 – which includes a white rose and 50-foot full-length ‘Yorkshire’ branding on each side – will boost the profile of the county across the continent, reflecting Jet2.com’s commitment to bring more business and leisure travellers into the region.

With it’s arrival at Leeds Bradford International Airport today, this unique aircraft is the eighth to join Jet2.com’s fleet – it will serve all of its European destinations.

People from the region will continue to enjoy affordable access to European hotspots, such as Amsterdam, Barcelona and Prague, while flying the flag for the UK’s biggest county.

Philip Meeson, boss of Jet2.com, said:
“Jet2.com is really proud to be part of the region and passionate about promoting its many benefits abroad. Yorkshire is not only about the Dales and heritage sites – it also has vibrant cities and great attractions to visit, a fact we are keen put across to more European travellers.

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“We fly to and from 12 fantastic business and leisure destinations from Leeds Bradford, so our new aircraft is a great way to advertise Yorkshire as an ideal destination for all visitors.”

The Yorkshire region has become a hugely popular destination in recent years offering a mixture of attractions for both business and leisure travellers.

Jet2.com is putting in a huge effort to actively promote the region overseas and hopes that in doing so it will increase tourist and business visitors and help boost the Yorkshire economy.

Leeds already has one of the fastest-growing economies in the UK and other major cities including Hull, Bradford and Sheffield are enjoying a renaissance – the airline hopes its contribution will add to the success story.

With Leeds’ diverse array of nightlife, fabulous shopping and key business centre; York’s historic attractions; Hull’s seafaring heritage; and the fantastic Dales countryside, Yorkshire makes the perfect leisure or business destination.

Terry Hodgkinson, Chairman of Yorkshire Forward, added:
“The region’s economy is booming and the area is one of the most successful at attracting businesses and visitors from around the globe. Promoting the region is crucial to our continued success and Jet2.com’s flying advert has certainly taken promotion of the region to new heights.”

David Andrews, Chief Executive of Yorkshire Tourist Board, went on to say:
‘It’s definitely the biggest advert for Yorkshire we have ever had! To see the message ‘Jet2 Yorkshire’ and the Yorkshire Rose emblazoned for all to see on runways around Europe is an amazingly powerful promotional tool. It is excellent that Jet2.com has such pride in its Yorkshire connections.’

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Jet2.com flies to 12 destinations from Leeds Bradford:
Alicante
Amsterdam
Barcelona
Belfast
Geneva (winter destination)
Faro
Palma
Prague
Malaga
Murcia
Nice
Venice

*On May 11, 2004 at a ceremony in Rhodes, Jet2.com received a major independent customer satisfaction award beating 27 other major airlines to be named the number one UK-based ‘Best Short-Haul Airline’ at the annual Travel Awards survey held by the Guardian and Observer newspapers.
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Got to be honest, im not incredibly keen on the Yorkshire on the side.
Very surprised they havent announced any new routes with the delivery of this a/c, the present a/c arent fully utilised, so they must be new routes coming with a 7th a/c.
Go Jet2!