Kuwait Airways orders Airbus A350!

So, Kuwait Airways has chosen to order x10 A350-900’s and x15 A320neo’s…http://www.airlinesanddestinations.com/airlines/kuwait-airways-signs-mou-to-order-10-a350-900s-and-15-a320neos/

I think this is a wise and probably expected choice of aircraft given that their current fleet mostly consists of Airbus aircraft (A300’s, A310’s, A320’s and A340’s) but does it not also highlight the fact that Boeing have clearly missed out on a possible customer coup, as they could have looked to order the new Boeing 777x, or would Airbus have simply offered Kuwait a deal they couldn’t refuse seeing as they’ve been loyal customers of theirs for so long?

It does also make me wonder whether they will look to offer a direct KWI-JFK flight at all rather than routing it via LHR as they currently do?

I’m not suggesting that they will stop LHR as I know it is an important destination for them, however they could look to operate a smaller aircraft on the KWI-LHR route, which would free-up an A350 that could be used to open up flights to new destinations/markets and allow the airline to grow bigger and be more competitive with the other three major Middle Eastern carriers of Emirates, Etihad and Qatar Airways?

Also, could we possibly see Kuwait look to join an alliance at anytime, and if so, which one; I’m guessing Star would be the most logical option?