look to the East

I have just returned from a trip that invovled flying on a European airline (KLM), an Amercian (Northwest) and an Asian airline (Cathay). All of these flights were in business class and it was interesting to compare the level of service that was offered by the diferring airlines.

The winner for providing the highest level of service must go to Cathay Pacific. The cabin crew were attentive without being obtrusive and they certainly lived up to the reputation of Asian service. I have also flown with Singapore and Malaysia and once again they displayed similar levels of service.

On the KLM flight, the service was efficient but it simply lacked creativity. On NW, some of the crew did provide a professional and attentive service but overall, I received the impression that they treat the flight as a social club and that passengers should be grateful for the minimum level of service.

Perhaps, the Europeans and Americans should look to the East?