Mags in Bags

I am sure many of you must have noticed that this month must be a record of the number of aviation magazines sealed in clear transparent bags, accompanied by an ‘air shows & events’ supplement or a “museums guide”. Are these ‘supplements’ really necessary for sales of the magazines? I personally find them irritating and detremental to sales. I only have a subscription to one magazine these days and refuse to buy any magazine I can’t browse through in Smiths and decide if it is worth buying or not. Any self-respecting enthusiast knows what exhibits are in the UK’s aviation museums and this air shows are well publicised on websites, so what do you think about all the ‘baggies’? Do you buy the mag regardless of its contents, or are you put off because it’s sealed up?