January 30, 2008 at 5:23 pm
http://news.bbc.co.uk/1/hi/business/7216926.stm
Budget airline Ryanair has been told to withdraw an advert featuring a model in schoolgirl-style clothes and a headline “hottest back to school fares”.
Some think this ad is offensive?! I think there is NOUT wrong with it myself. Its not like she’s a REAL school girl is it!?
THAT would be wrong.
The The Advertising Standards Authority really need to rethink about ad’s like these as just last week I saw a massive billboard for some M+S Underwear in Liverpool….isn’t that offensive?! 😀
By: Skymonster - 1st February 2008 at 21:44
Its tacky and nasty, just like the airline…
Andy
By: Ren Frew - 1st February 2008 at 18:43
Has anyone considered the possibility that these people are actually just complaining about Ryanair generally ? 😀 :rolleyes:
By: wawkrk - 1st February 2008 at 18:08
It’s only offensive if you have some dark secrets and you become embarrassed by it:rolleyes:
By: Paul F - 1st February 2008 at 13:11
ASA are obliged to follow up any complaints they receive, so yep, it would only take one letter to prompt an investigation of the Coke ads…..:D
As you say, it does seem “PC gone mad” that a half-naked bloke is seen as acceptable, when a fully clad (:diablo: ) young lady is not. In both cases one could argue that s+xual attraction is being implied, even if not explicitly stated. Of course, the (albeit tenuous) implication that might link the Ryanair ad to promoting sexualisation(can’t think of the correct word) of under-age schoolgirls might be seen as more worthy of ASA time and effort, but in tehory why is that any more offensive than a half-naked male?
Ultimately someone has complained about the Ryanair Ad, yet I suspect no-one has (yet) complained about the Coke ad.
And are either any more offensive than the Maltesers Ad where the girl pulls her top up and exposes her bra and breasts to the innocent guy walking past? Though that, of course, is seen as a harmless joke, whereas a young lady posing as a “schoolgirl” is not – the world’s gone mad:(
Paul F
By: Manston Airport - 31st January 2008 at 13:50
My god, we can have a muscle bound half naked man posing infront of a bunch of secretaries to advertise “Diet Coke”, and nobody complains, But a picture of a hot woman in a mini skirt and skimpy top………..
Maybe we should complain about them to the ASA 😮
James
By: bmi-star - 31st January 2008 at 10:52
My god, we can have a muscle bound half naked man posing infront of a bunch of secretaries to advertise “Diet Coke”, and nobody complains, But a picture of a hot woman in a mini skirt and skimpy top………..
Hear Hear!
By: Ren Frew - 31st January 2008 at 10:49
I still haven’t had a reponse from Ryanair to the e-mail and letter I wrote asking why they hadn’t sent the calender I ordered. Needless to say I won’t be using their product again.
By: Dantheman77 - 31st January 2008 at 10:35
My god, we can have a muscle bound half naked man posing infront of a bunch of secretaries to advertise “Diet Coke”, and nobody complains, But a picture of a hot woman in a mini skirt and skimpy top………..
By: Short finals - 30th January 2008 at 23:50
Ryanair has been “told” to remove this advertisement by the Advertising Standards Authority. Unfortunately for the ASA, they don’t have the power to tell anybody to do anything.
This ad was run in Ireland last year and was also the subject of complaints and criticism by the Advertising Standards Authority – report at
http://www.asai.ie/complaint_view.asp?CID=404&BID=18
so Ryanair’s decision to use it again was clearly a calculated one.
By: T5 - 30th January 2008 at 22:40
Ryanair has been “told” to remove this advertisement by the Advertising Standards Authority. Unfortunately for the ASA, they don’t have the power to tell anybody to do anything.
By: andrewm - 30th January 2008 at 21:04
On another note, FR has said they will now withdraw it.
By: Mark L - 30th January 2008 at 19:43
Just to add……..a massive…..get this…………13 people complained……and to think how many people fly the airline.
Agree with you Mark, Ryanair had a prime spot on the BBC News site for some time today, i’m sure they’re not complaining!
That is the highest number of complaints I’ve ever seen the ASA actualy get! They normally investigate things just 2 or 3 people complain about! :rolleyes:
By: bmi-star - 30th January 2008 at 18:50
Just to add……..a massive…..get this…………13 people complained……and to think how many people fly the airline.
Agree with you Mark, Ryanair had a prime spot on the BBC News site for some time today, i’m sure they’re not complaining!
By: Mark L - 30th January 2008 at 18:11
Ryanair has some very very clever people in its marketing department.
This advert isn’t designed to appeal or not appeal to certain target demographics. It is designed to create maximum exposure for the Ryanair brand, ensuring that everyone in the country is aware of the story.
The exact same thing happened in France earlier in the week when they had an advert featuring President Sarkozy. Sarkozy played right into their hands by having a massive rant at the airline and ensuring the story made the headlines.
By: Grey Area - 30th January 2008 at 18:04
Yet again another case of PC Britain going too far. 😡
Who are these people that actually take the time to complain about such things? I highly suggest they get a life! (Although they will probably find such a suggestion offensive!:rolleyes: )
People complained because the ad was offensive in their opinion and they had every right to do so. Their opinions are as valid as yours, mate. 🙂
I just think it’s rather sad and tacky, myself.
By: Arabella-Cox - 30th January 2008 at 17:54
Yet again another case of PC Britain going too far. 😡
Who are these people that actually take the time to complain about such things? I highly suggest they get a life! (Although they will probably find such a suggestion offensive!:rolleyes: )