Ryanair flies more posh people than BA

I believe the word posh comems from the days of transatlantic ship travel when rich people could afford to travel “Port Out Starboard Home” to avoid being in the glare of the sun both ways on their voyage. If you had less money you could not afford to pay the POSH premium and so were not considered “posh”. Someone please correct me if I’m wrong.

Thats the general idea, although I think it is supposed to be related more to shipping going to the Far East and Australia.

I have a feeling that it is another one of these urban myths though.

And they’ll probably advertise a bit in nuts (or some similar pish) that the top 30% wouldn’t buy 🙂 (they just buy different pish :D)

They will cover all spectrums of the public in their ad campaigns – it would be a pretty poor effort if they didn’t.

But the emphasis for both airlines who, lets face it, have totally differenet business models is to maximise the sector of society who is not looking for the cheapest fare i.e the business traveller flying on a company travel budget.

I don’t have individual airline data anymore (and the summary document is at home) but it was interesting comparing a breakdown of revenues by class of service by airline by major route. At that time (five years ago) business class was pretty well subsidising economy class on most airlines. The picture on a route by route basis varied in line with the level of competition but over all the major airlines needed business class passengers to keep them above the financial water level. But then I was the person who calculated airline loss figure of $5billion…

It’s just not about advertising everywhere and hoping for the best.

There is no doubt that certain airlines do advertise in specialists magazines!

Put this is about POSH people which is a ridicolous argument.

Does anybody know where the word ”POSH” comes from ?

When you know what it meens then you can fight!

I believe the word posh comems from the days of transatlantic ship travel when rich people could afford to travel “Port Out Starboard Home” to avoid being in the glare of the sun both ways on their voyage. If you had less money you could not afford to pay the POSH premium and so were not considered “posh”. Someone please correct me if I’m wrong.

There is no doubt that certain airlines do advertise in specialists magazines!

Put this is about POSH people which is a ridicolous argument.

Does anybody know where the word ”POSH” comes from ?

When you know what it meens then you can fight!

I have seen numerous BA adverts in the likes of the Ulster Tatler, which is directed at the top 30% of earners.

And they’ll probably advertise a bit in nuts (or some similar pish) that the top 30% wouldn’t buy 🙂 (they just buy different pish :D)

They will cover all spectrums of the public in their ad campaigns – it would be a pretty poor effort if they didn’t.

LOL!

They advertise flights based on low cost, they do it on billboards & radio, travel magazines and no doubt a few others.

I doubt that they advertise too much in specialist magazines as your cutting down the target audience dramatically.

Kilcoo, just because you do not see it does not mean BA do not spend advertising budget on targetting specific traveller groups. I have seen numerous BA adverts in the likes of the Ulster Tatler, which is directed at the top 30% of earners.

With respect, I think you are taking a too simplistic view of things. BA is still targeting the long haul business traveller and, while they may be involved in a cat fight with FR in the intra-European market, on the long haul routes it is the business class passenger who is doing the bulk of covering their costs.

On the contrary, both airlines are very interested in the social type of passengers as it helps them to direct advertising spending more precisely.

LOL!

They advertise flights based on low cost, they do it on billboards & radio, travel magazines and no doubt a few others.

I doubt that they advertise too much in specialist magazines as your cutting down the target audience dramatically.

I agree with KilCoo.

I dont think BA or FR really care where their passengers are from and anybody who reads anything into this is not the sharpest knife in the drawer.

On the contrary, both airlines are very interested in the social type of passengers as it helps them to direct advertising spending more precisely.

We used to do passenger research for BA and we classified people into social grades largely on the basis of their education level (none /high school / university / post graduate). It was a bit broad brush but it was a easy (and not very intrusive) question to ask and most people put something in.

We also asked questions about the purpose of the visit as well as the aircraft class seated in.

I have no problems about trying to compare FR and BA but a total sample of 1000 for both carriers is not sufficient to draw any real comparisons.

I agree with KilCoo.

I dont think BA or FR really care where their passengers are from and anybody who reads anything into this is not the sharpest knife in the drawer.

Tbh I don’t give 2 fiddlers f**ks what “social grade” anyone is from, I would think neither would BA or ryanair. :confused:

Passengers are passengers – and their background doesn’t change the amount they’ve paid for the flight.

I would only give this credit if it was 1k FR and 1k BA passengers.

BA must surely fly an amount of business passengers that is somewhere near Ryanairs total pax mark in one year across the network?

A sample of 1000 people. In total? That’s how many aircraft worth of passengers? One and a half 747 equivalents each.

Choose your BA flight and you can skew the results which ever way you want.