I know I shouldn’t really advertise a particular brand name, so MODs if you feel this topic isnt suitable for discussion, please feel free to remove it!
Basically, 2011 marks the 40th anniversary of Starbucks Coffee, and to help celebrate this milestone they have chosen to re-vamp their logo (see attached picture!), which will come into effect in the Spring.
Personally I really like the new-look logo, however, there has been quite a debate about it on their Facebook page, as it appears that a lot of people don’t like the new-look logo, and some are really quite upset that the cups will no longer have “Starbucks Coffee” written on the side.
I am wondering if people like the new-look logo compared to the old one, and more so in general, whether people actually pay attention to things such as logos thesedays…after all, its just a paper cup!
Also, I am wondering if a logo can really affect the way you do business, and if changing it can actually have a negative impact?
Any thoughts.:)
Sign In
January 5, 2011 at 9:12 pm