May 3, 2003 at 9:59 pm
Makes a change from all this charter stuff…From Airline Quality.
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The Swiss International Air Lines Board of Directors intends to spin off the airline’s regional operations into a separate subsidiary which will operate under the “Swiss Express” name from the start of the 2003/04 winter timetable period.
Swiss Express will offer a competitively-priced product that is carefully tailored to the regional air travel market by reducing the costs of these regional operations by some 20 per cent from their current levels. The action is being taken in response to new market conditions.
Further savings are also planned in the company’s mainline business by reducing personnel costs in close collaboration with the unions.
SWISS expects to see rising demand and load factors on its flights in the coming summer months. So any capacity modifications on the medium- and long-haul fronts will not be effected before the start of the 2003/04 winter schedules.
The SWISS Board of Directors and Executive Management have resolved a series of tactical and strategic measures to ensure the airline’s sustainable success. SWISS has already made extensive temporary adjustments to its schedules in view of the collapse in passenger volumes following the Iraq war and the outbreak of SARS, and has reduced its systemwide available seat-kilometre capacity by some six per cent.
The airline has optimised its network for the high-revenue summer months, but is refraining from further network reductions in view of the higher load factors expected in this traditionally strong period. Any structural modifications required to the network and the aircraft fleet will thus be effected with the start of the 2003/04 winter timetable period.
SWISS basically intends to further pursue its current strategy of operating its own network. The company has the means and the basis to operate profitably once the temporary factors prompting the present industry crisis are removed. In doing so, SWISS will continue to provide Switzerland with its connections to the world airline network, thereby making a substantial contribution to the country’s further economic development.
SWISS also has sufficient liquidity, despite the sizable losses sustained in early 2003, and there is no question of the airline being grounded. Total liquidity amounted to CHF 861 million at the end of the first quarter of 2003; and the company expects to have liquidity of CHF 500 million by the end of the year, even without additional measures or new credit facilities.
The SWISS Board of Directors has therefore resolved to create a separate subsidiary for its regional operations, to be known as Swiss Express. The move is intended to provide a lean organisation whose costs are 20 per cent below those of the present airline.
Swiss Express should commence its operation of niche and feeder flights for SWISS with the introduction of the 2003/04 winter schedules. In doing so, Swiss Express will act as an operator for SWISS.
The Swiss Express fleet is expected to consist of Saab 2000, Avro RJ 85/100, Embraer 145 and (later) the new Embraer 170 and 195 aircraft. The new company will be a fully owned SWISS subsidiary with its own board of directors and executive management. A detailed business plan is being devised.
The project is headed by Manfred Brennwald, SWISS Managing Director Operations. The new company’s CEO-designate is Björn Näf, currently Executive Vice President Product & Services at SWISS.
SWISS is already on course to save CHF 600 million with its Target Turnaround results-enhancement programme, with CHF 500 million of these savings to be achieved in 2003. But with revenues from flight operations expected to fall further in the foreseeable future while non-influenceable costs are likely to rise, the current erosion of bottom-line results can only be averted through an additional reduction in production costs. Further savings in personnel costs are therefore essential. The aim here is to effect a 10-per-cent reduction in the CHF 1 billion in total salary costs budgeted for 2003.
This can only be achieved, however, in close collaboration with the unions. SWISS’s top management are setting an example here, agreeing to voluntarily reduce their own salaries by 14 per cent with immediate effect.
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Sorry a bit long. Seems a bit strange, will it really help? Looks like they are seperating back into two parts again like Crossair and Swissair.
By: KabirT - 4th May 2003 at 16:30
Its the common thing of a big airline having a subsidery for regional routes.
By: Saab 2000 - 4th May 2003 at 09:50
Well it is an encouraging step, sure no miracle but a step in the right direction. “Swiss Express” will help keep the cost down by 20% and in turn allow them to offer lower prices.
By: Bhoy - 4th May 2003 at 03:03
my first thought was the same as Adrian’s, it’s Crossair, all over again. As for Swiss Sun, well, that’s Balair, by a different name.
As to how they’ll reduce overheads, well, I suspect it’ll be the same way it was before, with the regional crews being paid a lot less than the mainline crews, basically it’s a franchise operation.
By: mongu - 4th May 2003 at 00:07
How exactly will this help Swiss – isn’t it just a rebranding exercise?
By: Saab 2000 - 3rd May 2003 at 22:34
Swiss Sun was a charter type operation. Swiss Express would be a schedule airline operation main line regional and European destinations as a subsidiary to Swiss International.
By: A330Crazy - 3rd May 2003 at 22:26
Yes but wasn’t that the general idea with Swiss sun, to split the operations — taking the regional/tourist destinations in Europe?
By: Saab 2000 - 3rd May 2003 at 22:24
Has nothing really to do with Swiss Sun. They are effectively just split their operations in half with Swiss Express taking on regional and mainland and Swiss International keeping longhaul. Has Crossair written all over it.
By: A330Crazy - 3rd May 2003 at 22:08
So really when you think about it, this is just an airline to take up the Swiss Sun airline that they launched a while back. Swiss sun didn’t really do anything for swiss did it?
Still, their trying to get back on their feet, and doing so with some fine, fine aircraft to come… 170 and 195… very nice!
Good luck to them.