The Finest Way to Market a Fighter Plane

The Scenario:

You work in the marketing division of a major weapons manufacturer and after sipping you cup of coffee early one morning, you find a memo. The memo gives you a directive from the CEO entrusting you to market one of the major new products of the company – a kick ass fighter plane. You believe that the fighter plane has great potential – it could become the next F-16 or MiG-21 and you are determined to validate the confidence vested in you by your CEO. This is your chance to make a break and you are all ready to take it!

How would you market this fighter plane?