Underestimated market, again!

I laughed heartily at Tesco’s marketing blunder “Find it cheaper at ASDA and we’ll refund twice the difference”.
Wise punters then scoured the net for the item which had the largest price difference – just to get the Vouchers from Tesco. One punter bagging a whopping £600.
Just like Hoover, offering the free flight to USA if you bought a Hoover. They didn’t realise some people would buy a Hoover just for the flight ticket, and sell the hoover for half price in the paper.

How on Earth these big compananies keep underestimating the buying behaviour of the public is beyond belief, especially as they spend millions designing stores and shelves to sell the maximum of a given product due to location to the door, shelf height, smell of fresh bread etc.