ARLINGTON, Va., March 4, 2004 — US Airways today unveiled a specialized aircraft livery to promote the consumer benefits of booking travel online at usairways.com. Approximately 10 aircraft will wear the ‘Dot Com’ livery.
Aircraft with the usairways.com logo and the tagline “No booking fees. No brainer.” are part of a US Airways multi-media campaign encompassing the airline’s Web site, electronic statements to Dividend Miles members, print advertising, onboard video announcements, in-airport promotions and other marketing communications that will be seen in coming months.
“We want to significantly raise awareness of the consumer benefits of buying at usairways.com, including the fact that we do not charge service fees like many other sources,” said B. Ben Baldanza, US Airways senior vice president of marketing and planning. “This isn’t rocket science or revolutionary, as competitors like Southwest and JetBlue have effectively used their Web sites to sell a greater percentage of their tickets to help drive down distribution costs. Our push to promote our Web site is part of our strategic plan to lower distribution costs by doubling consumer use of usairways.com. In conjunction with that effort, we are also investing in upgrades, redesigns and new features that will make usairways.com the preferred stop for our customers who wish to conduct a ticket purchase transaction themselves.”
US Airways is taking advantage of an opportunity to introduce new alternative liveries on a planned basis due to a combination of factors, including a requirement to soon paint aircraft in the Star Alliance livery; a need to re-paint some aircraft whose cosmetics are showing age; and an industry-wide Boeing inspection program for a limited number of 737 aircraft.
US Airways is the nation’s seventh-largest airline, serving nearly 200 destinations in the U.S., Canada, Europe, the Caribbean and Latin America. US Airways, US Airways Shuttle and the US Airways Express partner carriers operate over 3,300 flights per day.
By: KabirT - 16th March 2004 at 11:48
Thats looking great….. love the retro look.
By: tenthije - 16th March 2004 at 11:27
will this livery only be applied to a few 737s, or can we also expect the 767s and 330s to sport these colours? I’d like to see that a lot!
By: steve rowell - 16th March 2004 at 08:54
Originally posted by greekdude1
Not quite. It was bare metal, but the tail was different and they had different cheatlines. The cheatlines and tail of this example are identical to the regular livery, minus the navy blue upper fuselage and grey lower fuselage (and of course the different titles).
I flew with them a couple of times on their 733’s when they were US Air, and found them to be a great airline
By: Bmused55 - 16th March 2004 at 08:52
Originally posted by Britannia
”’You can’t.
the engine cowlings are made from composite material, not metal.”’Is that why one Thomas Cook 757 has a half green half blue cover on the engine?
I’m talking about making the engine cowlings bare metal. You cannot do this as the cowlings are NOT metal!
you can paint them any colour you fancy.
By: Bmused55 - 16th March 2004 at 08:42
Originally posted by Hand87_5
Do you think that the RADAR would appreciate ?
Not sure, but it would definately cause some disruption. With communications too.
This is why any aircraft with a bare metal scheme has the nose cone simply painted Grey or any colour the airline wants. The nose is made from Compsit for a good reason, to allow Radar and radio transmissions to pass through easily.
Besides, the coplex curves on a nose cone would make the appliucation of a metal foil very complex and extremely difficult. Ditto with the engine cowlings.
By: Whiskey Delta - 16th March 2004 at 08:14
I don’t like it. Perhaps it would look better to me if it had a different tail. It just looks odd with the standard dark color on the rudder with the rest a bright metallic.
By: Hand87_5 - 16th March 2004 at 08:08
Originally posted by Bmused55
I don;t think the nose cone is in metal. It too is composite. Its most likely the lighting of the photograph.However, if the REALY wanted to, they could apply a metal foil to the nose cone.
Do you think that the RADAR would appreciate ?
By: Britannia - 16th March 2004 at 07:48
”’You can’t.
the engine cowlings are made from composite material, not metal.”’
Is that why one Thomas Cook 757 has a half green half blue cover on the engine?
By: greekdude1 - 15th March 2004 at 23:46
Originally posted by EAL_KING
its a good one off wasnt their planes in that liver when it was usair?
Not quite. It was bare metal, but the tail was different and they had different cheatlines. The cheatlines and tail of this example are identical to the regular livery, minus the navy blue upper fuselage and grey lower fuselage (and of course the different titles).
By: EAL_KING - 15th March 2004 at 22:37
its a good one off wasnt their planes in that liver when it was usair?
By: Arabella-Cox - 15th March 2004 at 22:35
I’m not sure if I like it or not.hhmmm It’s abit plain I think :confused:
skylinerworld.
……..
By: Bmused55 - 15th March 2004 at 22:21
Originally posted by Matthew Murray
Explain the nose cone then?I like it, I like it alot!
I don;t think the nose cone is in metal. It too is composite. Its most likely the lighting of the photograph.
However, if the REALY wanted to, they could apply a metal foil to the nose cone.
By: Bmused55 - 15th March 2004 at 21:52
Originally posted by SHAMROCK321
Make the engines the same color as the body and it would be very nice.At the moment its ewwwwwww.
You can’t.
the engine cowlings are made from composite material, not metal.
By: SHAMROCK321 - 15th March 2004 at 21:44
Make the engines the same color as the body and it would be very nice.At the moment its ewwwwwww.
By: Henry Lidster - 15th March 2004 at 21:25
Hi Andrew,
Thanks, this place has a really nice feel to it 🙂 A lucky sob I am, it’s all about knowing the right people! Cor i remember that day, back in October, just over a week before she left, magical is all i can say!
Henry
By: A330Crazy - 15th March 2004 at 21:17
I agree its quite a nice c/s, but as henry says, it needs more of a kick. This aircraft livery hasnt lasted long though… just looked for it on anet, and i see its borrowed a nose cone from another aircraft in the fleet already.
By the way,
Welcome to the forum Henry. Ive seen your work over at PPnet, and may i just say you Lucky SOB! getting onto Concorde! 🙂 Great work. 🙂
By: Henry Lidster - 15th March 2004 at 21:01
I also agree, wow 🙂
It looks good, but could be improved by adding some paint to make the text at the top really stand out and to visually look good enough to catch peoples eyes and say “oh look US have an offer on, bla bla”
Cheers
Henry
By: Britannia - 15th March 2004 at 20:16
A lot of you guys probably hate it, but I think it’s pretty cool, as long as the whole fleet isn’t painted accordingly. For just a few aircraft, it’s a nice change of pace to an already fantastic livery, in my opinion.
I agree, it’s good as a one off
By: greekdude1 - 15th March 2004 at 20:07
A lot of you guys probably hate it, but I think it’s pretty cool, as long as the whole fleet isn’t painted accordingly. For just a few aircraft, it’s a nice change of pace to an already fantastic livery, in my opinion.
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March 15, 2004 at 7:59 pm