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Virgin Atlantic Merger With BMI `Logical', Chief Executive Says!!

Virgin Atlantic Merger With BMI `Logical’, Chief Executive Says

Oct. 15 (Bloomberg) — A merger between Virgin Atlantic Airways Ltd., founded by U.K. billionaire Richard Branson, and British Midland Airways Ltd. would “make a lot of sense”, said Virgin Chief Executive Steve Ridgeway.

“They run a short-haul operation out of Heathrow and we run a long-haul operation,” said Ridgeway in an interview. “I think there would be a lot of logic in trying to get the two businesses together.”

European airlines including Air France and KLM have merged this year as increasing competition between carriers drives down fares and rising fuel prices increase costs. Virgin Express and SN Brussels last week agreed to join.

BMI, which is controlled by former Channel 4 Television Corp. chairman Michael Bishop, is starting more European and intercontinental routes as it prepares to bid for slots to run long-haul services out of Europe’s busiest airport, Heathrow.

“Over the years there have been on-going discussions,” said Ridgeway. “Branson talks to Bishop pretty often. At the end of the day it’s down to the owners to do.”

A BMI spokesman declined to comment.

http://quote.bloomberg.com/apps/news?pid=10000102&sid=aWqOx8K_SHGc&refer=uk

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By: G-OJET - 18th October 2004 at 08:00

LOL @ Andy! bmi are in Star, Vigin is in wot? LOL
OK They will codeshare on the MAN-LAS flights but thats all.

Virgin do actually codeshare on some of bmi’s other services like MAD and LIN and some domestics. Its not a well known fact, and you won’t see the VSXXXX flight numbers on the arrivals board, but they are in the CRS systems and you can book Virgin from LHR to MAD and you’ll be on BD aircraft. This has been going on for years.

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By: G-OJET - 18th October 2004 at 08:00

LOL @ Andy! bmi are in Star, Vigin is in wot? LOL
OK They will codeshare on the MAN-LAS flights but thats all.

Virgin do actually codeshare on some of bmi’s other services like MAD and LIN and some domestics. Its not a well known fact, and you won’t see the VSXXXX flight numbers on the arrivals board, but they are in the CRS systems and you can book Virgin from LHR to MAD and you’ll be on BD aircraft. This has been going on for years.

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By: MerlinXX - 18th October 2004 at 02:03

Sorry for the confusion by saying ‘alliance’. What I was trying to say was that the two airlines must have some sort of deal, as you can use Virgin Flying club miles to buy flights on BMI. Looking at the Virgin website, they can also be used with the following airlines aswell:

Air Jamaica
Air New Zealand
Air Seychelles
All Nippon Airways
America West Airlines
Austrian Airlines Group
bmi
Caribbean Star Airlines
Continental Airlines
Delta Air Lines
Frontier Airlines
Gulf Air
Hawaiian Airlines
Malaysia Airlines
Nationwide Airlines (until 1 December 2004)
SAS
Singapore Airlines

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By: MerlinXX - 18th October 2004 at 02:03

Sorry for the confusion by saying ‘alliance’. What I was trying to say was that the two airlines must have some sort of deal, as you can use Virgin Flying club miles to buy flights on BMI. Looking at the Virgin website, they can also be used with the following airlines aswell:

Air Jamaica
Air New Zealand
Air Seychelles
All Nippon Airways
America West Airlines
Austrian Airlines Group
bmi
Caribbean Star Airlines
Continental Airlines
Delta Air Lines
Frontier Airlines
Gulf Air
Hawaiian Airlines
Malaysia Airlines
Nationwide Airlines (until 1 December 2004)
SAS
Singapore Airlines

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By: andrewm - 18th October 2004 at 00:00

Can i visit the cockpit once landed if your flying 😀

If one of you gets food poisoning you know who to make a PA for 😀

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By: andrewm - 18th October 2004 at 00:00

Can i visit the cockpit once landed if your flying 😀

If one of you gets food poisoning you know who to make a PA for 😀

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By: wysiwyg - 17th October 2004 at 23:03

Right I understand now. I thought you had received some bad service and was wondering if the company had made the effort to try to resolve it (like they should). When it comes to the ‘flag carrier’ thing it was purely a PR thing because BA were so keen to drop it (which was fairly inexcusable really). It would have made more sense for British Midland to have used the title but they have been somewhat busy battening down their own hatches for the last few years.
Let me know when your flights are. I may be on one.

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By: wysiwyg - 17th October 2004 at 23:03

Right I understand now. I thought you had received some bad service and was wondering if the company had made the effort to try to resolve it (like they should). When it comes to the ‘flag carrier’ thing it was purely a PR thing because BA were so keen to drop it (which was fairly inexcusable really). It would have made more sense for British Midland to have used the title but they have been somewhat busy battening down their own hatches for the last few years.
Let me know when your flights are. I may be on one.

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By: andrewm - 17th October 2004 at 22:33

Sorry for not explaining rully but Virgin’s service is one of the best the only reason i said about it being the secondary flag carrier was because of the lack of European and Domestic services. I cant think of any Flag Carrier without Domestic routes at least!

I have nothing against Virgin, far from it, and we are shortly booking our family holiday with Virgin to JFK from LHR for the end of next August.

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By: andrewm - 17th October 2004 at 22:33

Sorry for not explaining rully but Virgin’s service is one of the best the only reason i said about it being the secondary flag carrier was because of the lack of European and Domestic services. I cant think of any Flag Carrier without Domestic routes at least!

I have nothing against Virgin, far from it, and we are shortly booking our family holiday with Virgin to JFK from LHR for the end of next August.

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By: wysiwyg - 17th October 2004 at 22:27

Andy, I know I left out the word funky, it was the second class I fail to understand. You still havn’t stated what aspect of Virgins product is second class based on your experience of useage of the service. Just curious.

From an employees perspective, there’s not much desire to pair up with an airline that
is relatively a shadow of it’s former self, especially when Virgin is currently at its peak. This can be quite graphically demonstrated by the sheer quantity of bmi pilots currently awaiting start dates at Virgin (and BA).

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By: wysiwyg - 17th October 2004 at 22:27

Andy, I know I left out the word funky, it was the second class I fail to understand. You still havn’t stated what aspect of Virgins product is second class based on your experience of useage of the service. Just curious.

From an employees perspective, there’s not much desire to pair up with an airline that
is relatively a shadow of it’s former self, especially when Virgin is currently at its peak. This can be quite graphically demonstrated by the sheer quantity of bmi pilots currently awaiting start dates at Virgin (and BA).

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By: Skymonster - 17th October 2004 at 09:28

Fair enough, but remember that Singapore Airlines hold a 40-odd percent stake in Virgin Atlantic, and Singapore are Star Alliance members. Could mean nothing, of course, but you never know.

SQ hold 49% of VS, and SK and LH each hold more than 20% of BD. Working out and delivering shareholder value and return on investment for SQ, SK and LH when the merging companies are unlisted has been one of the stumbling blocks that has made this potential merger much more complicated than just a handshake between Sirs Mickey B and Dickie B.

Andy

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By: Skymonster - 17th October 2004 at 09:28

Fair enough, but remember that Singapore Airlines hold a 40-odd percent stake in Virgin Atlantic, and Singapore are Star Alliance members. Could mean nothing, of course, but you never know.

SQ hold 49% of VS, and SK and LH each hold more than 20% of BD. Working out and delivering shareholder value and return on investment for SQ, SK and LH when the merging companies are unlisted has been one of the stumbling blocks that has made this potential merger much more complicated than just a handshake between Sirs Mickey B and Dickie B.

Andy

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By: Grey Area - 17th October 2004 at 08:43

LOL @ Andy! bmi are in Star, Vigin is in wot? LOL

Fair enough, but remember that Singapore Airlines hold a 40-odd percent stake in Virgin Atlantic, and Singapore are Star Alliance members.

Could mean nothing, of course, but you never know.

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By: Grey Area - 17th October 2004 at 08:43

LOL @ Andy! bmi are in Star, Vigin is in wot? LOL

Fair enough, but remember that Singapore Airlines hold a 40-odd percent stake in Virgin Atlantic, and Singapore are Star Alliance members.

Could mean nothing, of course, but you never know.

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By: bmi-star - 17th October 2004 at 08:41

LOL @ Andy! bmi are in Star, Vigin is in wot? LOL
OK They will codeshare on the MAN-LAS flights but thats all.

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By: bmi-star - 17th October 2004 at 08:41

LOL @ Andy! bmi are in Star, Vigin is in wot? LOL
OK They will codeshare on the MAN-LAS flights but thats all.

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By: Skymonster - 17th October 2004 at 08:23

Both of them are members of the same alliance

What alliance would that be then??? :confused:

Andy

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By: Skymonster - 17th October 2004 at 08:23

Both of them are members of the same alliance

What alliance would that be then??? :confused:

Andy

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