Whats the point of this, after they have just began to repaint the fleet…
Picked this up over on the airliners.net forums:
NAME CHANGE!
Cargo carrier DHL Airways will change its name to AStar Air Cargo in a move to quash concerns about foreign participation in the airline.
The Miami-based cargo airline expects to make the change on June 30, the same day that a group of US investors led by DHL Airways chairman and chief executive John Dasburg is set to buy the company for $57 million (£35m).
Deutsche Post, the German postal system, currently holds a 25% voting stake in DHL Airways, which critics and competitors say violates US law limiting the stake a foreign entity can hold in a domestic airline. The US Department of Transportation is investigating.
The airline’s biggest customer, DHL Worldwide Express, is the US partner of Deutsche Post.
The name change will reinforce the reality that DHL Airways is not a corporate affiliate of DHL Worldwide Express and does not intend to confine its commercial activities to fulfilling its contract with DHL Worldwide Express, the company said.
In the coming months, the airline will incorporate the new name and logo throughout all of its marketing and operations functions.
By: ACA345 - 28th May 2003 at 19:25
Why Bother????
Good point Saab 2000, maybe your right, but even if I think they dont have to go through so much trouble, I believe they are making the right decision, they are a relativly experienced company and they know what they are doin.
By: Saab 2000 - 28th May 2003 at 19:19
Well they are a seperate company from Deutsche Post /DHL so it makes sense not to get confused. Don’t like the name.
By: ACA345 - 28th May 2003 at 19:07
Why bother????
I think you have a good point, the carrier is doin just fine and now they are spending money on rebranding, there is no reason for this new corprate change.
Regards-
ACA345
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May 28, 2003 at 7:03 pm