Hopefully will be a better set up than the hybrid charter/low cost short lived Viva Air of the early 1990s
Viva wasn’t intentionally a charter/loco hybrid – I think the problem with Viva was that Iberia didn’t seem to know what to do with it. It was originally set up in the late 1980s as a joint venture with Lufthansa to operate charter flights to Spain. However, in the early 1990s Lufthansa sold its shareholding to Iberia and Iberia changed Viva’s focus to a scheduled carrier flying from European cities to leisure destinations in Spain (e.g. Malaga, Palma de Mallorca), where Iberia’s and Aviaco’s international scheduled network was smaller. From memory, it was positioned as a scheduled leisure carrier, not a low cost airline. In the mid-1990s, Iberia began to restructure Viva and Aviaco, and Viva went back to being a leisure carrier before it was finally liquidated.
Sign In
