British Airways changed their minds to many decisions.
We saw the B747-400Lite example, they first wanted a Lite version of B747-400, later they said…. “No thank you”..
They said they wanted to start expanding operations from LGW, they did up to a stage. BAA thought it would be ideal to build a new satellite.. work was about to begin but …. BA changed their mind.. “Sorry, we are abonding LGW, we go back to LHR which is better for us” and they began to reduce services giving way to Easyjet and Ryanair to start operations from their as slots that were previously owned by BA were released…. and forcing BAA to abondon the construction of the satellite.
They said they would create a Eurohub based from Birmingham and they would operate B737’s Birmingham Airport built a terminal building capable of handling these aircraft with peers to join the main terminal with the aircraft.. “Oupsis, sorry, we decide to bring smaller aircrafts” as a result, the peers even though built, are not used since cannot go further lower to reach the door of the airport.
They said they would create a LCC airline to fight Easyjet.. they made it and just were the airline started to make profits they sold it to 3i…. and the rest is history.
They said they wanted to change their livery by making different tail pictures…… later they decided to change back to the more modern “union jack” since their previous decision was not welcomed by their passengers….
Why did BA make all these “change of mind” tactics? Couldnt they realise that they could not afford any mistakes, not now that the airline industry is liberilased???
Kind Regards
Elias Elia
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