Alliances and takeovers
The big difference between joining Star and Oneworld is that Star welcomes pretty much any company that approaches it. To join Oneworld a carrier has to prove the ability to deliver certain services to both its own customers and to those of the other members.
Swiss is currently working through this process and expects to join as a full member soon. Other carriers rumoured to be interested in joining Oneworld are JAL and EL Al.
The VS/BD link up has gone by the wayside if you believe The Times and Sunday Business today, with Michael Bishop ‘fending off’ Richard Bransons approaches. Indeed they report BA now looking at a possible take over of either company.
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