They are for Holiday Options – they are starting tour operations down there. The have just started the Azores and it is thought that they are going to have thier own charters there.
Well I am from the other side… a travel agent. We book people with them quite a lot as we are close to Luton and Stansted. What do they offer apart from cheeper seats (and often they are not cheeper than say BA or Aer Lingus) that would make somebody fly with them. To the general public who do have an intrest in the aviation – what would they make of it? – Not much I think, It didnt really say anything that they didnt know already.
Based on a premium low cost model ala Jetblue/Monarch Sch – flying from Luton/Doncaster and Bournemouth to popular UK and european destinations. Allocated seating, leather seats etc.