The charter market is in a big decline, MyTravel and Thomas Cook have merged to save themselves as well as TUI and FCA.
Gone are the days people are happy to fork out an arm and a leg at Going Places to be then sat on a MyTravel 767 to Ibiza. People now rather book hotels and flights seperate. The charter industry has many annoying stigma’s that come along with it.
1) Coach transfers, what is a 10 minute journey from airport becomes 1 hour going around 4 or 5 hotels prior to yours.
2) You have a rep telling you what to do and see and you never need them anyway.
3) Airline meals aren’t brilliant, hence many are now having them as optional.
People prefer DIY holidays and i have done a few this year and have been alot better than standard package holidays.