February 11, 2004 at 10:04 am
Is it just me?
Am I alone in thinking that the full page colour spread advert for Cavalry Twill Trousers, up to 54″ waist, in the pages of another well known aviation magazine looks bizarrely out of place in such a journal?
Adverts for photography, books , collectables, all fine and even ‘dating services’ at a pinch, but “2 pairs for £15.99 (each in very small font)” surely not!
It brings to mind the market trader contestant on the TV quiz ‘Mastermind’ whose specialist subject was – “Anoraks from sixteen fifty to nineteen ninety-nine”.
Moggy – you will know all about the psychology of marketing. Have the advertisers achieved their aim by the very fact that I have posted this?
Mark
By: Flood - 12th February 2004 at 00:37
You’re not a geography teacher by any chance, are you?;)
Flood.
By: EN830 - 11th February 2004 at 22:03
Originally posted by Flood
but am very wary of the corduroy safari jackets in chocolate brown as modelled by Mr Cool 1973 and his beard…Flood.
And I thought I was being fashionable.
By: Flood - 11th February 2004 at 20:19
Imagine someone says there will be ‘X’ number of pages of advertising in that particular edition (three months hence?) – go fill it! And the advertising staff take out their filofaxes and see who might be desperate to off load 300 pairs of assorted mis-shaped trews! Lets face it, how many companies involved in our corner of the aviation hobby would be be able to afford a full colour page advert all the time?
I would admit to liking the idea of the pilots shirts (the ones with epaulettes and pen loops!;)) but am very wary of the corduroy safari jackets in chocolate brown as modelled by Mr Cool 1973 and his beard…
Flood.
By: von Perthes - 11th February 2004 at 20:17
Didn’t the early Ju87s have a trousered undercarriage? Not sure what a Stuka’s inside leg measurement was though?
By: Ant.H - 11th February 2004 at 19:39
Oddly enough,I actually wrote to them about these dating and expandable trouser ads a few months back (I added the comment to another email I sent them about their none-too-tasteful coverage of the Spirit of St.Louis crash at Coventry). Here’s the reply from the editor about the ads…
“Turning to your other comments about expandable trousers etc, I am in utter, complete and total agreement with you. On the one hand our parent company IPC Media wants us to attract a younger readership as they are convinced that our core readers are dying off, but on the other hand the prospect of advertising revenue blinds them to the effect these ads have on readers in their 20s, and to the stick such readers receive from their mates. I fight an ongoing battle to restrict such ads, and will continue to do so; you should see the ones I’ve succeeded in getting banned!
Regards, Michael Oakey
Editor
Aeroplane”
By: DazDaMan - 11th February 2004 at 18:34
Originally posted by Mark12
Daz,I told ’em this was Simon Cowell – nobody believed me. 🙁
Mark
You could be right – the ugly, pretty smashed-up bird he’s standing in front of could be Michelle McManus! 😀
(Daz – plumbing the depths of nastiness since 1979! ;))
By: mmitch - 11th February 2004 at 18:27
Judging by recent press reports that ‘ many accidents are caused by trousers every year’ perhaps the aviation press should encourage us to wear flying overalls instead. Or are they even more ‘dangerous’ 🙂
mmitch.
By: EN830 - 11th February 2004 at 17:06
Re: Re: ’twill’iant
Originally posted by Moggy C
There are four possible answers.
2) Fat b*st*rds read ‘another magazine’ slim god-like people read FlyPast.
Moggy
We read Flypast as well,
You don’t know hard it is to get good fitting comfortable trousers when you are built like a barrage balloon.
By: Chipmunk Carol - 11th February 2004 at 16:55
Calling all Girls! (both of you)
These strides sound like the perfect Valentine present for your men. Cheap too. I’m off to get some. Maybe they make good cleaning rags too.
By: Mark12 - 11th February 2004 at 16:30
Daz,
I told ’em this was Simon Cowell – nobody believed me. 🙁
Mark
By: DazDaMan - 11th February 2004 at 15:06
Didn’t realise Pop Idol had a new judge!! 😉
By: Mark12 - 11th February 2004 at 14:58
Cavalry Twills – P.S.
I forget to mention that mine fit a treat, apart from the waistband ……………….. still a bit tight under the arms! 🙂
Mark
By: DazDaMan - 11th February 2004 at 11:48
Originally posted by Mike J
They must be operating on the principal that there’s one born every minute, I suppose!
I think I’ve heard this one before – something about a “war-bird” squadron, as advertised in one or other of the GA periodicals! 😉
By: DazDaMan - 11th February 2004 at 11:37
Originally posted by Moggy C
You could always wear a frock. 😉Moggy
In Scotland they call that a ‘kilt’ – and that’s as far as it goes with me!! 😉
By: Mark12 - 11th February 2004 at 11:32
Ashley,
You’re on. 😉 I lied about my age.
See also page 101 of the current ‘Aeropain’ for the full page dating ad!
………………………………………………….
For me ads like that in Aviation magazines are a complete turn off along side Spam, Junk Mail, and the pr*ts from ‘Angrian Home Improvements’ who ring once a week just as I am starting my evening meal.
Mark
ps Thanks Moggy.
——————————————————————————
“You have to be 100 per cent behind someone before you can stab them in the back”
David Brent
By: RobAnt - 11th February 2004 at 11:20
2) Fat b*st*rds read ‘another magazine’ slim god-like people read FlyPast
Oyyyyyeee – I actually read them both !!!!
😀 😀 😀
By: Moggy C - 11th February 2004 at 11:11
Originally posted by DazDaMan
Rules me out then 😉
You could always wear a frock. 😉
Moggy
By: DazDaMan - 11th February 2004 at 10:51
Originally posted by Ashley
I have to say Mark, I’ve not seen any adverts for “dating services” in any aviation magazines…could be interesting reading…E.g…”Male Spitfire owner 32, 6ft, brown eyes, seeks Spitfire loving female in her 30s, to enjoy romantic strolls around Museums and attending airshows, and cosying up over the latest copy of Wrecks and Relics with a bottle of red wine in front of a roaring fire…”
Hmmmm…maybe there’s money to be made in this…;)
Ashley
Rules me out then 😉
By: Ashley - 11th February 2004 at 10:49
Sounds like the sort of advert I see in Air Mail (the RAFA magazine) and Motoring and Leisure (the CSMA magazine)…verrrrry fetching they look too…
NOT 😉
I have to say Mark, I’ve not seen any adverts for “dating services” in any aviation magazines…could be interesting reading…
E.g…”Male Spitfire owner 32, 6ft, brown eyes, seeks Spitfire loving female in her 30s, to enjoy romantic strolls around Museums and attending airshows, and cosying up over the latest copy of Wrecks and Relics with a bottle of red wine in front of a roaring fire…”
Hmmmm…maybe there’s money to be made in this…;)
Ashley
By: Moggy C - 11th February 2004 at 10:22
Re: ’twill’iant
Originally posted by Mark12
Moggy – you will know all about the psychology of marketing. Have the advertisers achieved their aim by the very fact that I have posted this?
Mark
There are four possible answers.
1) The company or their marketing advisers are cretins
2) Fat b*st*rds read ‘another magazine’ slim god-like people read FlyPast.
3) Research has shown that people who wobble around on stepladders need roomy, well-built trousers.
4) It was meant to be an ad for surplus high-power binoculars and the copy boy sent off the wrong disc.
I lean towards 1), though I’m not sure where I’d advise placing the ad for Cavalry Twill keks otherwise. Saga magazine perhaps?
Moggy