On the same day Hawaiian also filed for Chapter 11 bankruptcy.
At least they filed for bankruptcy early.

Generally if TAP were to lean towards an Alliance it would obviously be Oneworld. Code-share agreements with American and Iberia would almost suggest the start of a “marriage” if you will.

However, my feeling is if TAP want to become an attractive partner then just flying to a few points in Brazil is not enough. I think that TAP could offer nothing new to the Oneworld alliance that is not covered by Iberia. Therefore, in my opinion TAP’s best option would be to develop strategic alliances with individual airlines by which they could connect to more cities in Europe and the Americas.

Expanding on my earlier statement about its profitability, I think one of its major reasons is down to the airlines strategy- It is only flying to its niche market on a major basis (Brazil, Angola, Cape Verde islands, Sao Tome etc). As a relatively small airline I think it has made the best decision to fly to areas where it knows it can make a profit unlike many other European Majors.

The .com logo will go on two 734s and two 735s and will compliment the airlines popular on line booking system. Nevertheless, I find it quite saddening that Aer Lingus should remove its symbol by which it is recognised worldwide and replace it with a vicious red blob. I know it is their online symbol, however, I just find the whole livery looks very temporary and a quick job.