Hi there,
I am volunteering in a small aviation museum in Germany and visited many aviation museums around the world. I do agree with many things said already, but to me the texts/descriptions and presentation of artefacts is also very important: Aside from the hard facts (e.g. year built, speed, numbers produced etc) I personally like to read individual histories, especially if the aircraft was restored/recovered by the museum. It makes aircraft a lot more interresting when you know what it did and where and how it ended up in the museum.
It might sound picky to some, but I also think its important to use the same layout and fond on all text used to describe the exhibits.
When I did tours with my guests, I like to tell them the anecdotes which make an artefact interresting. You can find the plain aircraft facts in books and on the web, but what sticks to visitors is the story behind what they see like.
To me prime examples are the Seattle Museum of Flight: it is very clean, the various topics are grouped together (like the Airpark for airliners, Personal Courage Wing for WW I & II military aircraft etc) and the Deutsches Technik Museum in Berlin (lots of well presented sections like trains, aircraft, cars etc). Its not just their size, but the way they present thier stuff.
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