Thanks for your feedback Air Ministry and I am pleased to try and explain the current system.
The Aeroboot mailing lists have been built up since the museum first started these events in about 1997; they comply with Data Protection (DP) legislation i.e. they are cleaned and updated in accordance with recipients wishes i.e. people are deleted from the lists by their request etc.
For the November 2009 event participation details were sent out to circa 100 contacts via email or post, all of whom have stood at a Newark Aeroboot.
In addition to posts on web-fora / museum website etc, event promotion details were sent out to circa 400 contacts via email and print; these comprise Cockpit-Fest participants; museum email contacts (fresh within last 12 months) and the museum membership. An additional mailing was made via the BAPC E-Groups system to an undetermined number of recipients.
One advert was published in an aviation magazine; plus a range of event listings / web-links in the aviation press and on various aviation websites.
News releases were circulated to approximately 30 local newspapers and radio stations – these are known to have been published in 6 titles for this event but this might be more.
Traditionally NAM tends to get more casual sellers during the summer event that runs alongside Cockpit-Fest, which is mainly attributed to the better weather. Also the local non-aviation types sometimes get switched off when they realise it’s focused on aviation items – perhaps it’s a Newark thing!
The idea of talking to David Farnsworth is a good one, however to get round the DP issues it might be necessary to send him materials (forms, envelopes & postage) and ask him to do the mailing on NAM’s behalf.
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