‘Im not sure I’d agree with you there, £30 return base fare, if marketed well could work as well as other routes. Perhaps a 733 is a touch too large, but Leeds-London by train is no comparison for Birmingham-London by train, its almost double the length?’
The thing is if you have a £30 return base fare the government takes £10 in tax, the airports take another £10-£15 in charges leaving the airline £5-£10 pounds for a return flight. This is simply not enough.
The bottom line is that the train is the quickest, simplest and most convenient way of getting from Leeds to London, flying is the most fun, and the coach is the cheapest with fares starting a £1 each way! Being the ‘most fun’ is not enough for the majority of travellers!
I think Jet2 are a great airline and look forward to them being around for a long time, so I say again I really hope they never consider a London service.
They key word in there is “base” fare. That is the fare that is advertised, promoted like hell to gain interest, and made available on 3 or 4 seats on every flight. Then the price bands increase is more seats are sold. This is what the majority of airlines do, and I cant think of any UK Domestic service run with competition that would make a profit if sold purely on the base fare.
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