I’m very aware of the yield management and ancillary revenue (the whole essence of the low cost model), but the price you stated above (£330) proves the point, the model isn’t working in this economic climate because they now have to charge £330 return on higher yield seats. This seems over and above the usual Ryanair ticket pricing. I’ve never flown them, and I never will so long as I have a hole in my backside so maybe others can confirm what a “typical” return ticket set them back let’s say, a year ago?
On the same dates;
Flybe – £288.88 (SOU-DUB-SOU)
British Airways – £253.00 (LGW-DUB-LGW)
Aer Lingus – £307.54 (LHR-DUB-LHR)
FR’s fares aren’t far from other well established airlines, and I’m yet to have a bad experience with them. So why wont you fly with them, Deano? I understand you may want to be loyal to other carriers (such as BEE, BAW, BMA, VIR) but why are you so adamant about flying with Ryanair?
These airlines don’t offer flights anywhere near the same price which RYR frequently do, so overall i’d say the price management is working.
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