RE: Change Of Name?bmi extraterrestrial?
It’s definitely appeals more to people, but I do not believe it is at all effective.
The only people who are really going to see this are airport workers, even they won’t have time to absorb the information as they’ll have various jobs to do.
If you think of this aircraft parked up amongst many others at an airport, no passenger from inside the terminal will get a glimpse of the advertisement. Some passengers on other aircraft may see the advert as it goes flying past their aircraft, not really giving enough time to take it all in. Perhaps the odd spotter will see it as it taxis to it’s desired runway, but other than that – it’s not going to be seen at all.
What do we all do most frequently – travel on the roads or go to an airport? Well, it’s safe to say – we more than likely use the roads. Even if you are going to the airport, the majority of us will use the roads to get there. Therefore, on our way to the airport we will see a lot of boards at traffic lights and on the backs of buses, and even on taxis. This is what I would call “effective advertising”. Advertising on an aircraft may seem a brilliant idea, but it just doesn’t work in my opinion – this particular advert looks great, but I am almost sure it does not boost the sales much of the product or service being advertised.
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