Polar Impact
Monarch have recently been selling seats to Gibraltar from Luton for travel between November and January for £12 each way plus taxes. Including the taxes, the total payable was approx. £50. Shame you missed out. These fares sold out in 5 days for GIB but other routes still have some £12 fares available (i believe inc. AGP). The big difference with GIB is that it is the route most likely to have business travellers. Can you blame an airline for not offering quite so many cheapest fares on a service when we don’t need to? GIB frequencies in the Winter increased last year for Monarch due to demand and now we have a MAN service 3 times a week from November. Compare ZB to BA on London to Gibraltar – I think you will find we are not so expensive after all. It’s all called Revenue Management.
If you compare Monarch’s lowest fares to the other low cost carriers’ that they share routes head-on with, you will find that we are comparable, sometimes cheaper, sometimes more expensive. It all depends on how our flight is filling up. Competitors fares are closely watched by most airlines to make sure that they are able to compete.
I’m going in – shame you seem to have a grudge against Monarch. But I suppose everyone has their fans and their critics. As I have explained to you before, Monarch are both a charter airline and a low-cost scheduled airline. For the last 16 or so years, it has worked rather successfully with this combination. The percentage split of our charter/schedule service is changing in favour of the scheduled service but still we manage to operate two parts of the same business side by side under one roof – just like bmi/bmibaby!
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