RE: New Look For BE
I can’t help but think that this is not a good idea for British European.They are a good airline,though with them branding themselves as a low cost carrier I think that maybe they have made a bad decision.
British European are a regional airline who operate regional aircraft (Dash 8,BAe 146 and CRJ)which I doubt with fuel,maintenance,ect,it is not going to be cheap to run those aircraft compared to the likes of the 737.I remember BE were in the process of retiring their CRJs a while back, until their RJX order fell through, because they said they were to expensive to fly.With them going low cost it is going to seem a lot of money to operate these aircraft.
The regional airports BE fly in to have very expensive fees,I think LCY is one of highest in Europe.Other low cost operators keep away from thse type of airports and operate from places were there are low landing fees. (Ryanair definitely do this) So this another that going low cost could proove expensive for BE.
Low cost operators have an average load factor of 80% yet the regional carriers have only around 50% which again is a problem facing BE.Though this could change for BE with low prices,BE will always be a regional carrier and so the rule that the low cost operators seem to use (the more seats filled the lower the prices) may seem hard for BE to follow.
Not to mention that they are still offering a buisness class is another reason why low cost is not so good for them.I think they should of just kept with what they were doing,offering from time to time special offers and keeping themselves as one of Europes fastest growing regional airlines.
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