Jersey would only really be competition in the summer months as Flybe. are only operating it on a summer basis. I believe the flight goes via London City as well so it could be a pulling point that NOW are direct. The prices are quite expensive, I know Flybe. are offering less than £45.
Jersey only has a population of 85,000 give or take a few, so unless they are planning to cater for the business community in the winter then I doubt it would be a success. Jersey is virtually dead in the winter with tourists and islander’s can not fill a 737 daily to Luton so really it depends on demand. Plus what happens if the 737 gets stuck there over night by fog? That will lead to problems.
The price structure is interesting and the management seem very well organised and enthusiastic. Their idea of a “new era” seems like a good idea though with set prices you would have to fill that 737 near enough to full to break even so how long that system will last I don’t know. GO and locally Le Cocqs had this system at the start and both got rid of it.
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