I’m guessing that bmi want to take passengers from the established loco’s by offering the appeal of LHR. Of course they run the risk of alienating everyone, business class to BA etc and everyone else to the loco’s, especially if their new lower fares aren’t low enough.
They are talking about lead fares of £25 one way plus tax which is good compared with say the current LHR-MAN lead fare of £105, but still not great compared with the likes of Jet2 to LGW, or even BA’s lead fare to LHR and LGW of £59 inc tax and frills (even if it is the off-peak All Day Deli service!).
Not sure about the 4 routes keeping business class. Obviously they are keeping the good performers, but they don’t fit any kind of pattern.
LBA-LHR-BRU, one class then two class.
GLA-LHR-AMS, two class then one class.
Most of our business class passengers wouldn’t dream of travelling economy, especially when their company is paying. If people use other carriers on routes where bmi have dropped business class, then loyalties (and mileage accounts) may well change and in the long run the few routes left with business class may well suffer too.
I really hope this works for bmi, but I’m sure my (many) bosses at Waterside are rubbing their hands with glee at the moment.
1L.
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