cloud 9 the way BA run it is they have pilots and well known shrinks talk to the crowd and then take them up in i think an A319 or B737 and with like commentary from PF (i.e. one not doing ATC) of what all the noises are.
At roughly £235 each (BA price) for say 150 people (rough seat num of all econ B737/A319) thats £35,250.
Your Aircraft lease for that will be approx £20,000 for a flight (depends on airport using) and you may have to pay for for a live commentary as they may feel the need to put a third pilot in to do this.
Then for the whole day a shrink will set you back at least £10k for the kind of one that could remove their fears in one day. Then you have to get a Captain to talk them through what is going on. Remember the more senior the more they will trust them. So thats going to be at least £1-3K for a day. Then there are your general helpers costs which at average of £10 an hour (industry standard cost price) £500 for the day. Then your Marketing Costs of at least £700 (these are hard to reach ppl remember) to market to them then the costs of a website which is probably around £100 a year before the design of the site. Then the Hotel Room Rental and AV Stuff and Buffet lunch would be approx £2k.
So you income is £35,250
Total Expenses is £36,300
Profit Minus £1050
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