they haven’t underestimated thier market
the truth is they don’t care about loosing the 600 quid
thier marketers look at the lifetime value of the customer
ok they lost 600 quid in one case but worked on percentages and how many extra customers are lured in the losses are a drop in the ocean compared to thier possible gains
as big supermarkets strategies are to entice you there every week
even a shopper spending 30 quid a week will soon recoup the 600 quid
times that by the amount they brainwash to shop there every week
and it soon becomes a win win situation
tesco are not the size of company they are by having dumbasses run it
in fact they are very smart !!
the above info came from an asda area manager/trainer , hell they even employ top psychologists to monitor employee and shoppers behavior !!
don’t ever think for one second supermarkets even loose a penny !!
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